About Us


A Welcome from Fejiro

The Founder of Veg.and.Pepper


“Veg.and.Pepper didn’t start in a kitchen. It started in burnout.”


After years in the corporate grind, I hit a wall — anxiety, gut issues, and exhaustion that no amount of “weekend recovery” could fix. The turning point came during a 10-day retreat, where I reconnected with something simple but powerful:

My body. And the Plant-Powered Foods that actually support it.

Back home, I swapped stress snacks for green juices, colourful bowls, and real plant-based meals — and everything shifted.My energy came back. My mind cleared. My body felt good again.

That experience became the seed for the Veg.and.Pepper: food that’s clean, vibrant, and makes your life easier. We’re here to help you nourish yourself — without overthinking it.

Because putting your wellbeing first isn’t selfish. It’s essential.

With love,
Fejiro

Our Values


Plant-Focused Nutrition

Real plant foods, rich in Macro, Micro and Phytonutrients which are essential for daily health.

Quality Superfoods

We carefully select our suppliers to ensure quality superfoods and not just the cheapest.

Raw Organic & Fresh

No additives, no chemicals or other nasties which reduce the positive benefits for your body.

Supported by Science

Our products have been researched and designed based on up to date scientific and nutritional studies.

100% Recyclable Packaging

All of our packaging is 100% recyclable and as we grow we will look for more ways to become even more sustainable.

Packed with Love

From Nature, we carefully hand-pack, press and put together your order in our East London kitchen and deliver it direct to you, for you.